AdverWorld creates Web pages for businesses and individuals. It then hosts and maintains those Web pages for its clients. AdverWorld actively promotes its client's, Web pages through the Internet. AdverWorld markets itself and its Web site aggressively across the U.S., hoping to entice prospective buyers to browse its clients' Web pages.
What
differentiates AdverWorld from other service providers?
AdverWorld differs in its searching capabilities. Unlike
traditional search mechanisms that require users to
search the entire Internet for Web pages relating to a
given topic of interest, AdverWorld's search tool allows
users to narrow their search to a specific area. Internet
users will eventually be able to search the AdverWorld
database by a specific geographic area. Internet users
will eventually be able to search the AdverWorld database
by a specific state, region, or area code. With
AdverWorld's search tool, prospective customers in your
local area will be able to find your listing on the Web
easily, without having to page through hundreds of
listings from similar companies around the globe.
How easy will it be
to find my Web page?
The Web is a very big place, and it's easy to get lost in
the crowd. With AdverWorld's geographic-specific
directory, your site will be easy to locate. You can also
provide AdverWorld with "keywords" for
cross-referencing your Web page within the directory, to
create more interest in your Web page.
Because AdverWorld markets itself aggressively on a national level, your Web page will receive better exposure than many other sites on the Web. In fact, after only a few months in business, AdverWorld's site was already attracting tens of thousands of hits a day. The goal is to attract millions of hits each day by mid-1997. One reason AdverWorld attracts so much attention is that the company maintains strict quality standards. As a subscriber-based service, AdverWorld oversees the development of each client's Web page to ensure the kind of "product" shoppers on the Internet will want to keep using time and again. In the end, this benefits all of the businesses AdverWorld serves by attracting more shoppers to AdverWorld's site.
How can I generate even more
exposure for my Web page?
For a fee, AdverWorld will arrange to have your Web page
listed in other online directories. You may also include
up to five free links to other firms' Web pages. Adding
such links may increase traffic through your Web page and
prompt those same firms to provide links from their Web
pages to yours. To generate more exposure on your own,
don't forget to add your Web address to your marketing
and promotional materials.
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